Starboard

Starboard is a global water-sports brand — stand-up paddleboards, windsurfing boards, and foiling equipment — designing and selling competition-grade gear worldwide since 1994. Their digital platform needed to hold up to that same standard: fast, reliable, and scalable as a growing e-commerce and brand presence.

I led this engagement at Seven Peaks Software, a Bangkok-based digital consultancy known for senior-led delivery on complex client platforms. Starboard's codebase had grown without much of a safety net — changes were risky, and the team couldn't move fast without breaking things.

I led a full platform revamp focused on scalability, working across functions with designers, product, and the client team. Alongside the revamp, I took unit test coverage from 0% to 89%, which sharply cut down on production issues, and optimised code performance to reduce page load times — a direct improvement to browsing and purchase experience for a brand whose customers expect the same quality online as on the water.